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News from a leading, international WiFi hotspot access provider

Posts Tagged ‘WiFi hotspots’

Innovative new technology enables European MVNOs to embrace low-cost WiFi

Posted by Trustive on November 28, 2013

“Always best connected” paradigm is revolutionary technology that provides intelligent network management and truly seamless cellular and WiFi connectivity to end-users on the go.

 

WiFi has always been an anomaly within the networking industry; WiFi provides a key service, utilizing a worldwide standard, with no expensive license. As a result, the WiFi hotspot industry has grown with both large-scale operators and small providers sharing the same market space but without any formal coordination; which has led to a shortfall in roaming and interoperability functionalities. 

In recent years, the importance of WiFi has been reinforced by the huge uptake of smartphones and other mobile devices, which have profoundly changed the scenario of applications and services which users now expect to fully experience on the go. With mobile data traffic forecast to grow exponentially, Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) now need to juggle these heightened customer expectations with network performance; cellular (3G) data roaming services are frequently congested, renowned for being of poorer quality and more expensive than WiFi services. However, seamless integration between WiFi and cellular networks is not yet widely available. 

Guglielmo has developed a sophisticated algorithm, named WISE, which can resolve the issue of seamless connectivity to both WiFi and cellular networks. The WISE technology can be embedded into any MNO’s or MVNO’s Android application. The algorithm then collects data from the network in order to form a full picture of the “context” in which the mobile device is operating (e.g. its position, service availability and device’s current usage). By constantly re-evaluating the context in which a mobile device is operating, this “Always best connected” algorithm is able to determine which is the most suitable network that is currently available, the best network for the future and also calculates the optimum moment to handover from one network to another. 

On top of this context analysis, the algorithm also manages the WiFi authentication process, using data stored on the end-user’s SIM card, thereby avoiding any other manual log in procedures and rendering the switch from WiFi to cellular networks completely seamless for the end-user. 

“The true advantage of the “Always best connected” algorithm is its innate simplicity in terms of integration, effectiveness and ease of usage for the end-user. Quick and easy to install with little or no cost in terms of software and infrastructure, MNOs and MVNOs can roll out this innovative solution in a few short weeks” – says Giovanni Guerri, Guglielmo CEO.

Now MVNOs can benefit twice fold, by not only giving their end-users the advantages of WiFi in parallel to their existing cellular services but also in terms of lower roaming costs.  

Several MVNOs adopted this technology in 2013, with very encouraging results both in terms of network performance (data offloading) and customer satisfaction. A recent cooperation with Trustive, Europe’s No1 WiFi access provider, has demonstrated its power with a deployment over more than 100,000 access points across Europe in just a few weeks, combining 3G and WiFi in a truly seamless and secured way. 

“As an aggregator working with more than 80 operators, Trustive is very sensitive about the need to provide seamless, quick and quality mobile internet access to travelers worldwide, whilst simultaneously keeping technical deployment and maintenance costs to a minimum” says Christian VanGhelder, Managing Director at Trustive. “By integrating the “Always best connected” solution into part of our European network we have been able to offer, in just a few weeks, a truly transparent and automatic access to both cellular and WiFi networks for travellers with Android smartphones, without having to touch any of the 100,000 access points included in this project. With this innovation, Trustive can now roll out this capability across its 700,000 premium sites worldwide quickly and without any modification to the millions of individual access points spread across these sites.”

Guglielmo is one of the leading wireless Internet service providers in Italy and has a network consisting of over 12,000 access points and over 2 million users registered by means of its very own LUMEN platform. Guglielmo owes its name to the founders’ wish to pay a well-deserved tribute to the physicist from Bologna, Guglielmo Marconi, inventor of radio waves and the father of telecommunications. As well as its standard activities of service provider, Guglielmo is also very active in R&D. www.guglielmo.biz

Trustive is No 1 in Europe and a leading international WiFi premium hotspot access provider, giving travellers extensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of over 700,000 premium WiFi hotspots in 130+ countries. www.trustive.com

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The Growth in WiFi & The Growing Importance of Hotspot Quality Versus Quantity

Posted by Trustive on June 4, 2013

When WiFi hotspots first started being deployed, the priority was hospitality venues (bars and restaurants, hotels etc.) where WiFi was marketed as an, often free, value added service. The growing appetite for data consumption, which is a result of the popularity of smartphones and tablets combined with the developing online culture, is stimulating interest at new types of venues from visitor attractions, museums and event venues, who are looking for a means of informing the public, to petrol stations, retail outlets and supermarkets who are looking for innovative ways to promote brands or products using videos, QR codes and/or location services.

In fact, the number of WiFi hotspots is set to more than triple by 2015 from 1.3 million in 2011, to 5.8 million by 2015, a 350% increase, according to research published by the Wireless Broadband Alliance (WBA).

In 2012 Trustive increased its WiFi network by adding another 200,000 premium WiFi hotspots in Europe, Brazil and China. This represents an increase of 60% and brings Trustive’s footprint to a total of 500,000 premium hotspots in 130 countries.

It is worth noting that Trustive does not include local household hotspots in its database (e.g. private hotspots where a separate WiFi channel is maintained by the operator for use by any of their customers who happen to be passing). Doing so can enable operators to advertise vast WiFi networks and theoretically be used as a means of offloading part of their domestic mobile traffic, but in reality such policies often simply result in confusion for users on the ground. Indeed, for the international commuters who make 340 million roaming trips each year, such hotspots are of little help.

Trustive’s priorities are:
• to integrate with hotspots in the most popular destinations worldwide,
• to prioritise premium venues such as hotels, conference centres, airports & urban hot zones,
• to provide a minimum level of secured access for commuters,
• to effectively manage Trustive’s 80+ partner operators in order to ensure the expected service level is maintained.

During 2012, Trustive’s traffic was concentrated in Europe (65%, which is normal for the number one WiFi operator in Europe!), but Latin America witnessed significant growth with 30% of Trustive’s overall traffic; the remainder was concentrated in Asia. In terms of venue popularity, 70% of Trustive sessions took place in hotels and convention centres where commuters regularly connected for more than three hours at a time and exchanged up to 12-14GB of data. 10% of sessions took place in airports and other travel hubs.

The evolution of WiFi
Trustive believes that the role of WiFi is evolving and moving away from simply being part of the hospitality business. Smartphones have become an open door to the world for consumers but in parallel, provide businesses with a direct link to active consumers. For example, in many cities public advertising is highly regulated and increasingly costly and Trustive is working with many retail brands, who are looking to use WiFi to communicate with consumers present in their immediate vicinity, either via the consumers own devices or via central displays.

Trustive also considers the involvement of local authorities to be very important in the evolution of the WiFi ecosystem. Local authorities are beginning to understand the importance of connectivity for visitors and are subsequently investing in the expansion of local WiFi networks, the installation of urban hot zones and the creation of connected cities. WiFi is also becoming an integral feature at event venues (such as stadiums) and its importance is also being recognised by some major operators who now incorporate it into their macro network strategy.

Managing WiFi access
Of course, with the consumer’s appetite for data consumption accelerating, WiFi access at premium venues has to be managed effectively and proactively. A best effort model is no longer enough, nor is it sufficient to advertise “free WiFi access” and then decide it doesn’t matter if it doesn’t work because it’s free. In the near future, any space where people meet, even for short periods, will become a prime candidate for truly high-speed WiFi access services and businesses will be obliged to provide WiFi access for their customers.

WiFi carriers will have to respond in kind, evolving in order to provide a variety of business models above and beyond the traditional debate of free versus paid models. The costs associated with providing and managing a quality WiFi service can be supported via one the following options:
• The venue owner, who will then pass on this cost in the local service (coffee, meal, ticket or room charge etc.)
• The end user, who will purchase access upfront
• Sponsorship or advertisements
• A combination of these models

The abundance of WiFi hotspots should not in any way detract from the difficulty associated with accessing hotspots in Asia, Europe or Latin America due to multiple portal designs in different languages and the local implementation and interpretation of standards.

Seamless access which simplifies the user experience through a single and secure login for multiple devices, cost and budget control are all clear requirements addressed to Trustive and to mobile operators, to be fulfilled through clear a roaming plan and simple tools to connect.

In conclusion, Trustive believes that this momentum for roaming opportunities will continue to accelerate in the short to medium term due to:
• The expansion of WiFi into new venues, such as premium retail brands and visitor attractions.
• A world of devices where WiFi is the common denominator (your 3G smartphone is probably not compatible with 4G but all devices have WiFi).
• The improvement and automation of the WiFi user’s experience by using SIM card identification to access WiFi services abroad and across multiple operators.

However, in order to be considered a true “hot zone” and thereby preserve the credibility of the venue itself (and/or the WiFi operator), it is imperative that the basic WiFi service supplied be one of high quality.

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2500 Hotspots in Brazil Make Trustive WiFi a Real Asset for Travellers to the Region

Posted by Trustive on February 22, 2013

Trustive’s seamless WiFi service, including full coverage at 10 international airports, is an asset for visitors to events such as the annual Carnival, the upcoming Football World Cup and the Olympic games.

Visitors to popular events in Brazil, such as the annual Carnival, the upcoming Football World Cup and the Olympic Games can all enjoy seamless WiFi access via Trustive’s network of 2500 premium hotspots in Brazil and 500,000 hotspots worldwide.

Whether you are planning to attend one of the upcoming events/exhibitions, relax at one of the famous tourist beaches in Copacabana or Salvador, take in the sights of Rio de Janeiro (Sugarloaf mountain or the Statue of Christ the Redeemer) or visit the amazing Iguazu Falls near Curibitia, enjoy seamless WiFi access at thousands of premium locations with a prepaid Trustive WiFi pass. Trustive’s premium WiFi network in Brazil includes popular restaurant chains, the 4-5* Estanplaza hotels (including the Gran Estanplaza in Sao Paulo) and Transamérica hotels and the main shopping malls.

Crucially for travellers, Trustive offers full WiFi coverage at 10 international airports (in both the arrival and departure lounges) in Brasil as well as at several regional airports, such as São Paulo/Guarulhos–Governador André Franco Montoro International Airport [GRU], Rio de Janeiro/Galeão–Antonio Carlos Jobim International Airport [GIG], Viracopos International Airport [VCP], Brasília–Presidente Juscelino Kubitschek International Airport [BSB], Santos Dumont Airport [SDU], Tancredo Neves/Confins International Airport [CNF], Afonso Pena International Airport in [CWB] Curitiba, Florianópolis-Hercílio Luz International Airport [FLN] and Salgado Filho International Airport [POA] in Porto Alegre.

Seamless access is the key and travellers can benefit from seamless access to Trustive’s international WiFi network, including its premium airport hotspots in Brazil, thanks to a range of free connection software for laptops (Windows, Macs and Netbooks) and “Trustive WiFi” apps for smartphones and tablets (Android and iPhones/iPads), which detect and provide seamless connectivity to Trustive WiFi hotspots. Trustive’s range of WiFi connection software and apps is available for download via Trustive’s website. Full details of Trustive’s international WiFi hotspot network (which includes 500,000 premium locations) are of course available via Trustive’s online hotspot directory: http://www.trustive.com/hotspots/.

About Trustive

Trustive provides travellers with comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 500,000+ WiFi hotspots in 130 countries and allowing customers to access these locations through a single click.

 As a member of the WBA (Wireless Broadband Alliance), leading the WiFi ecosystem, Trustive is proposing its WiFi roaming services to operators wishing to achieve a seamless, secure, low-cost data access solution around the world.

 For more information about Trustive, please visit http://www.trustive.com.

If you are an operator, please visit: http://www.trustive.com/operators/.

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TRUSTIVE SIGNS MAJOR “DATA OFFLOAD” CONTRACTS WITH LEADING MOBILE OPERATORS

Posted by Trustive on February 12, 2013

With 2013 set to be the year of WiFi, mobile operators are turning to WiFi operators like Trustive for innovative, seamless data offload solutions to channel the growing demand from smartphones and tablets.

Various studies have highlighted the unprecedented growth in WiFi hotspot deployments in recent years and 2013 looks set to be the year of WiFi. Mobile data traffic is booming and laptops will soon be overtaken by smartphones and tablets (which have their own distinct usage patterns) in terms of number of connections at WiFi hotspots. As a leading WiFi aggregator, Trustive has witnessed this significant growth in traffic as well as the changes in usage pattern on its own international network.

Mobile operators are progressively integrating complementary network technologies, such as WiFi, into their cellular and/or broadband packages, not only for their domestic markets but more importantly for the international roaming markets. This transferral of data delivery from the traditional cellular networks onto, for example, WiFi networks, is called data offload and for the mobile operators, the main purpose of offloading data is to ease the congestion that is prevalent on many cellular networks.

low-cost 3G data offload opportunities with Trustive, Europe's leading WiFi operator

For end-users, the benefits of using mobile data offloading are primarily cost control and the availability of higher bandwidth. Smart-client software installed on the end-user’s device can handle the automatic and transparent session handover between the two network technologies as needed so that the service is provided seamlessly for the end-user.

In the fourth quarter of 2012 and in line with the trends highlighted above, Trustive signed major contracts with leading mobile operators in order to provide them with seamless access to selected parts of its international WiFi hotspot network via its WiFi roaming services programme.

Trustive provides proven integration tools and capabilities such as:

  • Secured, scalable and flexible AAA interconnect (including data mediation, exchange and archiving), billing and settlement infrastructure
  • Online web services providing network updates for dynamic and seamless user authentication
  • Online web services providing detailed hotspot information for automatic updates
  • 24/7 support in English and French
  • More than 10 years’ experience in international WiFi roaming agreements and integrations

These contracts are now in the final testing phases and full deployment will be rolled out over the next few months. For more details about Trustive’s WiFi roaming services programme, please visit: http://www.trustive.com/operators/

 

About Trustive

Trustive provides travellers with comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 500,000+ WiFi hotspots in 130 countries and allowing customers to access these locations through a single click. 

As a member of the WBA (Wireless Broadband Alliance), leading the WiFi ecosystem, Trustive is proposing its WiFi roaming services to operators wishing to achieve a seamless, secure, low-cost data access solution around the world.

For more information about Trustive, please visit http://www.trustive.com.

If you are an operator, please visit: http://www.trustive.com/operators/

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Seamless WiFi access to 500,000 WiFi hotspots is now available via Trustive’s MyHotspotter connection software for Windows 8

Posted by Trustive on January 24, 2013

Trustive's WiFi client, MyHotspotter for Windows 8, is now available for FREE download

Trustive’s MyHotspotter for Windows 8 is now available for FREE download via http://www.trustive.com/myhotspotter/windows/

Trustive’s free MyHotspotter software for Windows 8 devices is now available and provides Trustive customers with seamless detection of and connectivity to Trustive’s international WiFi hotspots, located in major cities round the world. 

Trustive, a leading international WiFi hotspot operator, is pleased to be able to announce the availability of its free MyHotspotter software for Windows 8 devices. This smart client software will provide customers with seamless detection of and connectivity to Trustive’s international network of 500,000 premium WiFi hotspots, which are located in major cities and at premium sites around the world. Travellers can download this free software directly from Trustive’s website http://www.trustive.com/myhotspotter/windows/

Whilst the key benefits of using any of Trustive’s software are that they detect and then provide customers with seamless, automatic and secure authentication to Trustive WiFi hotspots, as well as a means of easily logging off afterwards, MyHotspotter for Windows 8 also includes an “Enhanced WiFi Security” feature, which can be invaluable to travellers. Based on Cisco technology, Trustive’s “Enhanced WiFi Security” feature is a web encryption system that can encrypt the user’s data between their device and the public WiFi hotspot.

Christian VanGhelder, managing director of Trustive, says “Trustive is renowned for its commitment to providing travellers with reliable, high-speed WiFi access in premium venues (e.g. airports and travel hubs, hotels, marinas, bars and restaurants etc.), enabling them to enjoy all their favourite online activities (watching videos, sharing photos, emails, VoIP and video calls etc.) whilst retaining strict control of the associated costs. Now of course, with the availability of this smart client software for Windows 8, Trustive customers will also be able to enjoy the benefits of Windows 8 as well as more secure access for ‘sensitive’ activities like making airline and hotel reservations, checking in online, shopping, banking etc., thanks to Trustive’s “Enhanced WiFi Security” feature.”

Trustive’s range of WiFi connection software and apps is available for download via Trustive’s website. Full details of Trustive’s international WiFi hotspot network (which includes 500,000 premium locations) are of course available via Trustive’s online hotspot directory: http://www.trustive.com/hotspots/.

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500 000 Premium WiFi Hotspots Now Available to Trustive Customers Following Another Significant Network Expansion

Posted by Trustive on January 22, 2013

Trustive, a leading international WiFi hotspot operator, is proud to be able to announce a significant expansion in its WiFi footprint. Recent breakthroughs in Asia and in particular in China, have resulted in the addition of vast numbers of premium WiFi hotspots to Trustive’s global footprint and Trustive customers can enjoy seamless access to 500,000 premium WiFi hotspots in major cities around the world.

Seamless access to 500,000 premium WiFi hotspots now available for Trustive customers

Seamless access to 500,000 WiFi hotspots worldwide

The growing popularity of revolutionary new devices (smartphones, tablets, netbooks etc.) has lead to a massive boom in traffic but the smartphone and tablet users’ desire to contain their ‘online lifestyle’ (stream TV, videos or digital radio, follow social networks, use VoIP/IM services etc.) whilst on the move has resulted in a surge in demand for quality WiFi services which enable users to maintain the same high-level of user experience as at home whilst retaining strict control of the associated costs. Trustive is renowned for its commitment to providing travellers with reliable, high-speed WiFi access in premium venues (e.g. airports and travel hubs, hotels, marinas, bars and restaurants etc.) and in order to meet users’ high expectations, Trustive constantly strives to improve and expand its WiFi footprint; adding new premium locations, monitoring performance and usage at existing hotspots and, if required, removing any hotspots that fail to meet Trustive’s strict standards. And all of this, in order to ensure that Trustive’s WiFi network is truly world-class in terms of coverage and quality.

A crucial aspect of providing a high quality WiFi access service has to be ease of access. Travellers are no longer content to navigate a hotspot’s web page (often in a foreign language) in order to try to find out how they can log in. Seamless access is the key and travellers benefit from seamless access to Trustive’s international WiFi network thanks to a range of free connection software for laptops (Windows, Macs and Netbooks) and “Trustive WiFi” apps for smartphones and tablets (Android and iPhones/iPads), which detect and provide seamless connectivity to Trustive WiFi hotspots. Furthermore, international operators are also integrating elements of Trustive’s premium WiFi footprint into their own offering, thereby giving customers access to Trustive WiFi in premium venues (where 3G networks are often heavily congested) via their own existing smart clients.

Christian VanGhelder, managing director of Trustive, confirmed that “at Trustive, we are very proud to have achieved this milestone figure of 500,000 premium hotspots. This achievement is the result of lengthy negotiations with hotspot operators across the world in order to be able to provide Trustive customers with a low-cost but high quality hotspot service in premium locations such as at international airports and other travel hubs, in key hotel chains across the world, in bars, restaurants, marinas and other leisure venues as well as at business focussed venues like convention centres and offices. Now more than ever, customers who download our free software for their smartphones, tablets and/or laptops can enjoy seamless detection and connectivity to Trustive’s comprehensive WiFi network wherever they may be. Footprint, quality, cost and ease of access remain our top priorities.

For further information about Trustive’s global WiFi coverage or to find out more about Trustive’s range of connection software and apps, please visit http://www.trustive.com

About Trustive
Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 500,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit http://www.trustive.com.

If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/

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Trustive launches “London WiFi 2012” app for iPad, iPhone and iPod Touch

Posted by Trustive on May 14, 2012

Trustive’s “London WiFi 2012” app gives iPad and iPhone users easy access to Trustive hotspots in London and across the UK during the Olympic games and other key events this summer!


Trustive, Europe’s No1 WiFi access provider, is very pleased to be able to announce the launch of a new application; London WiFi 2012. London WiFi 2012 is the new WiFi app for iPad, iPhone & iPod Touch that enables customers to enjoy seamless WiFi access across Trustive’s network of 70,000 premium WiFi hotspots (including 102 airport locations) located in London and throughout the whole of the UK.  London WiFi 2012 is available not only to overseas travellers visiting the UK but also to UK residents who may be visiting the London 2012 Olympic Games, the RHS Chelsea Flower Show, London Film Festival, any of the Queen’s Diamond Jubilee celebrations or any other major event in London or across the UK. 


London WiFi 2012 provides 10 consecutive days of unlimited WiFi access and is available exclusively via the app store until 30th September 2012 for just 39.99 Euros. As well as providing customers with automatic and secure authentication to Trustive hotspots, the London WiFi 2012 app lists all of Trustive’s most popular UK and London SSIDs (WiFi network names) to help customers locate Trustive hotspots quickly. Full details of Trustive’s UK and worldwide WiFi hotspot network (which includes 300,000 premium locations) are of course available via Trustive’s online hotspot directory: http://www.trustive.com/hotspots/.


The launch of London WiFi 2012 comes after the recent launch of Trustive WiFi, a free app for Trustive customers that aims to make accessing Trustive’s comprehensive, world-class WiFi hotspot network as simple as humanly possible for today’s busy traveller.  In addition to Trustive WiFi, Trustive customers can also benefit from a range of free “MyHotspotter” WiFi clients for other popular devices, like Android, Windows, Mac or Linux (Asus Eee PC), all of which are available for download via Trustive’s website and offer the same benefits as Trustive WiFi.

For more information or to download London WiFi 2012, please visit www.trustive.com or http://itunes.apple.com/us/app/london-wifi-2012/id523579109?mt=8

About Trustive

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ WiFi hotspots and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.

If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/

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An extension to Trustive’s partnership with Aicent enables China Telecom customers to roam on Trustive’s premium, international WiFi network

Posted by Trustive on October 4, 2011

Trustive, a leading worldwide mobile internet access provider and the No1 WiFi access provider in Europe, is very pleased to announce an extension to its partnership with Aicent, a leading provider of data network services and solutions for global mobile operators.

In July 2010, Trustive and Aicent announced a bilateral partnership that gave Trustive customers access to a number of important WiFi networks, including China Telecom, Korea Telecom and Narita International Airport (Japan). Trustive and Aicent are now pleased to be able to confirm the extension of this partnership, which now also allows China Telecom customers to roam on Trustive’s international WiFi network, using either their web browsers or, on specific networks, China Telecom’s connection client.

Trustive offers travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ premium WiFi hotspots in 130 countries. Trustive also works with operators wanting to create or extend an existing international portfolio by providing their customers with seamless, international WiFi access to Trustive’s premium network. Access can be achieved through a range of solutions, from semi-branded to fully white label services that can be integrated into an operator’s existing billing and CRM system, depending on each operator’s individual requirements.

Christian VanGhelder, Trustive’s managing director, welcomes China Telecom customers onto this premium WiFi network: “With 300,000 premium WiFi hotspots, including 70,000 hotels, 50,000 bars & restaurants, 1000 airports and thousands of other key locations all spread across Asia, South America, Europe and beyond, we are confident that China Telecom’s customers will soon be enjoying quick and easy WiFi access with Trustive, whatever their destination.”

Aicent is a leading provider of mobile data solutions and interworking solutions for over 150 mobile operator customers globally and WiFi roaming is a very important component of Aicent’s mobile solution set. MK Chang, Aicent’s VP Product Marketing commented that “WiFi has become a key network access vehicle for business travellers and an important addition to 3G, be it for fast access while roaming or simply as a 3G offload mechanism. So, having access to wide coverage is imperative.”

About Trustive

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 70+ leading WiFi operators into one unified, global network of 220,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.

If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/

About Aicent, Inc

Serving more than 2.5 billion mobile users around the world, Aicent, Inc. is a leading provider of data network services and solutions for global mobile operators. To enable interoperability between Aicent customers and other networks, Aicent operates one of the world’s largest GPRS and 3G network eXchanges, connecting to over 150 operators, including nine of the world’s ten largest. Through extensive peering arrangements, the Aicent network reaches nearly all GPRS/3G operators around the world. Aicent also operates integrated mobile messaging services, including one of the world’s first and largest multimedia messaging eXchanges, and offers other value-added services to help carriers maximize revenue opportunities.  Founded in 2000 and headquartered in San Jose, Calif., Aicent has regional offices in the Americas, Asia Pacific and Europe. For more information, visit www.aicent.com.

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Trustive joins the Wireless Broadband Alliance

Posted by Trustive on September 29, 2011

Wireless Broadband Alliance, an advocate for seamless WiFi access for users

A bastion of seamless WiFi solutions, it was only a matter of time before Trustive joined forces with the renowned Wireless Broadband Alliance!

Trustive, a leading international WiFi access provider and No1 in Europe, is very pleased to be able to confirm that it joined the Wireless Broadband Alliance (WBA) this summer. Established in 2003 by a group of visionary telecom operators, the WBA seeks to engage its members in order to enable a seamless WiFi experience with the benefit of the end-user in mind; a goal that resonates closely with that of Trustive.

After more than 5 years in the WiFi business and the successfully creation of a vast global network of 300,000 WiFi hotspots spread across 130 countries, Trustive’s decision to now join the WBA may come as a surprise to some. However, Trustive appreciates the growing importance of WiFi and thus of collaborative organisations like the WBA in maintaining standards for end-users.

Why is WiFi growing in importance?

Over the last 10 years, travellers have become telecoms experts in their own right thanks to the proliferation and growing affordability of revolutionary new devices (smartphones, tablets, netbooks etc.) and the demand for bandwidth to sustain these customers’ expectations is way above and beyond that required by traditional mobile phone customers.

The smartphone and tablet users’ desire to continue their ‘online lifestyle’ (stream TV, videos or digital radio) whilst on the move means that everyone is quickly becoming experts at comparing WiFi and 3G services, understanding the associated costs and the implications in terms of speed and quality of service. Shunning their domestic mobile operators, travellers are happy to exploit new technologies (VoIP, IM) and embrace independent WiFi service providers, like Trustive, as an integral part of their mobile internet access portfolio in order to save costs.

WiFi may be hot again, but seamless access is essential!

Customers may appreciate that WiFi is faster and cheaper than 3G, but ease of access remains essential in order to ensure a good end-user experience and retain customer loyalty. Trustive has always worked and will continue to work to provide a secure infrastructure and seamless WiFi experience that travellers can rely on. This has been primarily achieved by using the latest technology to establish secure interconnections with Trustive’s 80+ operator partners, thereby creating a unified, global network of premium WiFi hotspots to which Trustive customers can have seamless access. Seamless connectivity is achieved using Trustive’s WiFi software (available for multiple platforms) that detects and automates access to Trustive’s WiFi hotspots.

WiFi as a viable 3G data offload solution for mobile operators

In response to the growing number of bandwidth greedy devices/customers, mobile operators are facing harsh choices – raising large quantities of capital with little or no guaranteed return in the short to medium term, raising retail prices and/or limiting customer bandwidth allowances, none of which would be popular with customers or shareholders. There is no escaping the wave of new devices scheduled for release over the coming months and years, nor the enthusiasm of the ‘net generation’ for their ‘online lifestyle’. Juggling the need for reliable, high quality, high-speed mobile internet access against the cost of providing such a service is therefore to be the key task for mobile operators. However there is another, remarkably low-cost solution available that has been largely overlooked up until now; namely to offload 3G data traffic onto WiFi networks.

Trustive has had the privilege of working with many national and international operators in order to offer them viable roaming and 3G data offload solutions that are tailored to their individual requirements and can be integrated directly into their existing billing and CRM systems.

Christian VanGhelder, Trustive’s managing director, summed up Trustive’s hopes for this new partnership “Like the WBA, Trustive has always been an advocate for the end-user, for a seamless WiFi service that is high-speed, high-quality, reliable and reasonably priced. We’ve endeavoured to educate our users in the pitfalls of excessive 3G usage abroad and to provide customers with the tools to manage their WiFi usage effectively (WiFi software to guarantee seamless access, online account management tools for budget control, a secure web browser to provide additional security when required etc.). It was therefore only a matter of time before Trustive joined the WBA and we now look forward to many happy years working together to achieve this common goal.”

About Trustive

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.

If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/

Posted in General news from Trustive | Tagged: , , , , , , , , , , , , , , , | 1 Comment »

Trustive’s UK WiFi coverage gets a significant boost

Posted by Trustive on September 22, 2011

Roam on Trustive WiFi when travelling in the UK!

Trustive’s WiFi software users can enjoy seamless access to more than 70,000 WiFi hotspots across the UK alone

Trustive, a leading international WiFi access provider and No1 in Europe, announces a further expansion to its European footprint with the addition of a significant number of hotspots across the United Kingdom. This expansion brings Trustive’s total UK coverage to more than 70,000 premium WiFi hotspots, which are seamlessly accessible via Trustive’s WiFi software. This extensive coverage that is not only advantageous for frequent travellers based in or visiting the UK, but also for all those planning on visiting the UK during the 2012 London Olympics.

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ WiFi hotspots in 130 countries and providing Trustive customers with seamless access to these locations (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process).

In the UK, Trustive’s WiFi software users can enjoy seamless access to more than 70,000 premium WiFi hotspots, including 102 airport locations (London Heathrow, Gatwick and Luton, Birmingham, Newcastle, Manchester, Leeds Bradford, Sheffield, Aberdeen, Edinburgh, Glasgow, Inverness, Highlands and Islands, Bournemouth, Bristol, Exeter, Newquay Cornwall, Cardiff, and Belfast City) and popular hotel chains such as Travelodge and Premier Inn.

All Trustive WiFi passes are valid across Trustive’s entire WiFi hotspot network of 300,000 premium hotspots and offer customers real control over their budgets, with secure online payments & usage monitoring. In addition, Trustive offers a range of free WiFi software (for Windows, Mac, Asus Eee PC and Android) to detect and connect to Trustive hotspots as well as a free secure web browser for customer’s additional peace of mind. For up-to-date information about Trustive’s WiFi coverage, customers can consult Trustive’s online WiFi hotspot locator (www.trustive.com/hotspots/).

About Trustive
Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.

If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/

Posted in European WiFi access updates | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

 
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