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Posts Tagged ‘Guglielmo’

Innovative new technology enables European MVNOs to embrace low-cost WiFi

Posted by Trustive on November 28, 2013

“Always best connected” paradigm is revolutionary technology that provides intelligent network management and truly seamless cellular and WiFi connectivity to end-users on the go.


WiFi has always been an anomaly within the networking industry; WiFi provides a key service, utilizing a worldwide standard, with no expensive license. As a result, the WiFi hotspot industry has grown with both large-scale operators and small providers sharing the same market space but without any formal coordination; which has led to a shortfall in roaming and interoperability functionalities. 

In recent years, the importance of WiFi has been reinforced by the huge uptake of smartphones and other mobile devices, which have profoundly changed the scenario of applications and services which users now expect to fully experience on the go. With mobile data traffic forecast to grow exponentially, Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) now need to juggle these heightened customer expectations with network performance; cellular (3G) data roaming services are frequently congested, renowned for being of poorer quality and more expensive than WiFi services. However, seamless integration between WiFi and cellular networks is not yet widely available. 

Guglielmo has developed a sophisticated algorithm, named WISE, which can resolve the issue of seamless connectivity to both WiFi and cellular networks. The WISE technology can be embedded into any MNO’s or MVNO’s Android application. The algorithm then collects data from the network in order to form a full picture of the “context” in which the mobile device is operating (e.g. its position, service availability and device’s current usage). By constantly re-evaluating the context in which a mobile device is operating, this “Always best connected” algorithm is able to determine which is the most suitable network that is currently available, the best network for the future and also calculates the optimum moment to handover from one network to another. 

On top of this context analysis, the algorithm also manages the WiFi authentication process, using data stored on the end-user’s SIM card, thereby avoiding any other manual log in procedures and rendering the switch from WiFi to cellular networks completely seamless for the end-user. 

“The true advantage of the “Always best connected” algorithm is its innate simplicity in terms of integration, effectiveness and ease of usage for the end-user. Quick and easy to install with little or no cost in terms of software and infrastructure, MNOs and MVNOs can roll out this innovative solution in a few short weeks” – says Giovanni Guerri, Guglielmo CEO.

Now MVNOs can benefit twice fold, by not only giving their end-users the advantages of WiFi in parallel to their existing cellular services but also in terms of lower roaming costs.  

Several MVNOs adopted this technology in 2013, with very encouraging results both in terms of network performance (data offloading) and customer satisfaction. A recent cooperation with Trustive, Europe’s No1 WiFi access provider, has demonstrated its power with a deployment over more than 100,000 access points across Europe in just a few weeks, combining 3G and WiFi in a truly seamless and secured way. 

“As an aggregator working with more than 80 operators, Trustive is very sensitive about the need to provide seamless, quick and quality mobile internet access to travelers worldwide, whilst simultaneously keeping technical deployment and maintenance costs to a minimum” says Christian VanGhelder, Managing Director at Trustive. “By integrating the “Always best connected” solution into part of our European network we have been able to offer, in just a few weeks, a truly transparent and automatic access to both cellular and WiFi networks for travellers with Android smartphones, without having to touch any of the 100,000 access points included in this project. With this innovation, Trustive can now roll out this capability across its 700,000 premium sites worldwide quickly and without any modification to the millions of individual access points spread across these sites.”

Guglielmo is one of the leading wireless Internet service providers in Italy and has a network consisting of over 12,000 access points and over 2 million users registered by means of its very own LUMEN platform. Guglielmo owes its name to the founders’ wish to pay a well-deserved tribute to the physicist from Bologna, Guglielmo Marconi, inventor of radio waves and the father of telecommunications. As well as its standard activities of service provider, Guglielmo is also very active in R&D.

Trustive is No 1 in Europe and a leading international WiFi premium hotspot access provider, giving travellers extensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of over 700,000 premium WiFi hotspots in 130+ countries.

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In support of the EU initiative to review roaming costs, Trustive launches the “Full Access Europe Pass” offering voice, SMS & mobile internet (WiFi & 3G) access services.

Posted by Trustive on July 5, 2013

The “Full Access Europe” service is a highly competitive new service, enabling travellers in Europe to save up to 85% on roaming costs.

Trustive Full access Europe pass, call, sms & surf in Europe

The “Full Access Europe” pass is the result of close cooperation between TravelSim, Guglielmo and Trustive, three of Europe’s leading operators. Now available exclusively via Trustive’s website (, the “Full Access Europe” pass is a fully prepaid service with a clear pricing plan, which also offers travellers savings of up to 85% on their roaming costs.

The “Full Access Europe” pass is a prepaid package that includes free incoming calls & free incoming SMSs from 135 countries and free incoming calls for Skype users. In Europe, outgoing calls cost just 19 euro cents per minute & outgoing SMS’s 8 euro cents and 3G data costs 39 euro cents per MB. In addition, secured, free & unlimited WiFi will be provided at 10,000 premium hotspots in Europe, which will be easy to find with the Easy2Roam app’s embedded locator.

Combining a SIM card with a free application, Easy2Roam (for Android smartphones), the “Full Access Europe” pass is both easy and secure because it’s the data stored on the SIM card that is used to provide automatic user authentication to both cellular and WiFi networks. There is, therefore, no need to enter any password or perform any kind of manual sign up procedure.

At the moment, travellers are advised to “switch off data roaming” as they travel in order to avoid prohibitive bills from their domestic operator upon their return. It is up to the individual traveller to find WiFi hotspots, which is not always easy or convenient with local portal venues in different languages and having to provide credit card details each time. Alternatively, travellers can opt for the challenging task of sourcing local SIM cards for each country they visit so that they can continue to use their smartphones on the road; this option is also time consuming or impossible in many countries. 

“At Trustive, we’ve been trying to address this issue for a number of years now. We prefer “prepaid” solutions that provide online balance information in real-time, so that travellers can avoid the bad surprises associated with subscription models. Trustive has aggregated 80+ premium WiFi operators into one unified and secured network. With the new “Full Access Europe” pass, we aim to offer truly transparent and automatic access to both cellular and WiFi networks for anyone travelling in Europe using a “SIM unlocked” or dual SIM Android smartphone. We believe that our pricing model is also pointing the way for savings and simplification” said Christian VanGhelder, managing director of Trustive.

“Full Access Europe” – one SIM card and one prepaid account for Android smartphones – is all travellers now need to stay in touch with business colleagues, friends and family and to save money. For more information, please visit

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