Trustive’s Blog

News from a leading, international WiFi hotspot access provider

Posts Tagged ‘international data roaming’

Innovative new technology enables European MVNOs to embrace low-cost WiFi

Posted by Trustive on November 28, 2013

“Always best connected” paradigm is revolutionary technology that provides intelligent network management and truly seamless cellular and WiFi connectivity to end-users on the go.

 

WiFi has always been an anomaly within the networking industry; WiFi provides a key service, utilizing a worldwide standard, with no expensive license. As a result, the WiFi hotspot industry has grown with both large-scale operators and small providers sharing the same market space but without any formal coordination; which has led to a shortfall in roaming and interoperability functionalities. 

In recent years, the importance of WiFi has been reinforced by the huge uptake of smartphones and other mobile devices, which have profoundly changed the scenario of applications and services which users now expect to fully experience on the go. With mobile data traffic forecast to grow exponentially, Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) now need to juggle these heightened customer expectations with network performance; cellular (3G) data roaming services are frequently congested, renowned for being of poorer quality and more expensive than WiFi services. However, seamless integration between WiFi and cellular networks is not yet widely available. 

Guglielmo has developed a sophisticated algorithm, named WISE, which can resolve the issue of seamless connectivity to both WiFi and cellular networks. The WISE technology can be embedded into any MNO’s or MVNO’s Android application. The algorithm then collects data from the network in order to form a full picture of the “context” in which the mobile device is operating (e.g. its position, service availability and device’s current usage). By constantly re-evaluating the context in which a mobile device is operating, this “Always best connected” algorithm is able to determine which is the most suitable network that is currently available, the best network for the future and also calculates the optimum moment to handover from one network to another. 

On top of this context analysis, the algorithm also manages the WiFi authentication process, using data stored on the end-user’s SIM card, thereby avoiding any other manual log in procedures and rendering the switch from WiFi to cellular networks completely seamless for the end-user. 

“The true advantage of the “Always best connected” algorithm is its innate simplicity in terms of integration, effectiveness and ease of usage for the end-user. Quick and easy to install with little or no cost in terms of software and infrastructure, MNOs and MVNOs can roll out this innovative solution in a few short weeks” – says Giovanni Guerri, Guglielmo CEO.

Now MVNOs can benefit twice fold, by not only giving their end-users the advantages of WiFi in parallel to their existing cellular services but also in terms of lower roaming costs.  

Several MVNOs adopted this technology in 2013, with very encouraging results both in terms of network performance (data offloading) and customer satisfaction. A recent cooperation with Trustive, Europe’s No1 WiFi access provider, has demonstrated its power with a deployment over more than 100,000 access points across Europe in just a few weeks, combining 3G and WiFi in a truly seamless and secured way. 

“As an aggregator working with more than 80 operators, Trustive is very sensitive about the need to provide seamless, quick and quality mobile internet access to travelers worldwide, whilst simultaneously keeping technical deployment and maintenance costs to a minimum” says Christian VanGhelder, Managing Director at Trustive. “By integrating the “Always best connected” solution into part of our European network we have been able to offer, in just a few weeks, a truly transparent and automatic access to both cellular and WiFi networks for travellers with Android smartphones, without having to touch any of the 100,000 access points included in this project. With this innovation, Trustive can now roll out this capability across its 700,000 premium sites worldwide quickly and without any modification to the millions of individual access points spread across these sites.”

Guglielmo is one of the leading wireless Internet service providers in Italy and has a network consisting of over 12,000 access points and over 2 million users registered by means of its very own LUMEN platform. Guglielmo owes its name to the founders’ wish to pay a well-deserved tribute to the physicist from Bologna, Guglielmo Marconi, inventor of radio waves and the father of telecommunications. As well as its standard activities of service provider, Guglielmo is also very active in R&D. www.guglielmo.biz

Trustive is No 1 in Europe and a leading international WiFi premium hotspot access provider, giving travellers extensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of over 700,000 premium WiFi hotspots in 130+ countries. www.trustive.com

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2012 COMMUTER PROFILE AND MOBILE DATA CHOICES

Posted by Trustive on May 14, 2013

  • Just a few hundred thousand commuters rely on WiFi today, but the number of potential roamers numbers 340 million according to the Wireless Broadband Alliance’s last report.
  • Continued trend towards multiple devices with an average of 3 devices per user.
  • Shift from laptop usage towards a reliance on smartphones (45%), laptops and notebooks (50%) and tablets (5%)
  • New usage patterns show a move away from traditional emails and surfing towards cloud computing, VoIP and conference calling (Skype), video streaming, online applications and the real-time sharing of photos and videos with online communities, particularly via GoPro or smartphones (using WiFi).
  • Higher speed broadband access is essential for new devices and in particular more upstream bandwidth is needed to facilitate the sharing of photos and videos in real-time during events.
  • WiFi access with its inherent speed, security and cost manageability is the only alternative to restrictive 3G services: network saturation in crowded areas or at peak times, lack of 3G/4G coverage and lack of acceptable international data plans.

Traffic and devices

Trustive’s network traffic has increased by 100% between 2011 and 2012, whilst its WiFi footprint has increased by 60% to include 500,000 premium hotspots in 130 countries. In 2012, Trustive’s traffic was concentrated in Europe (65%) and Latin America (30%). This significant increase in traffic is the result of:

1.)   Evolution of mobile usage from voice centric to data centric

With mobile usage evolving away from voice and towards data traffic, Trustive continues to see increases in WiFi usage, particularly in Europe where consumers are plagued by 3G data plan restrictions, saturated networks and high prices.

Trustive aims to provide travellers with premium WiFi coverage whenever and wherever they need it in order to offer a viable mobile internet data access solution. Trustive therefore plans to concentrate on developing its premium WiFi network in Latin America and particularly in Brazil (in preparation for the upcoming 2014 Football World Cup and the Olympic Games in 2016) as well as to optimise its existing European network.

2.)   Multiple devices become the norm and commuters grow to rely more on smartphones (45%) and tablets (5%).

In previous years, Trustive has responded to customer demand by allowing customers to use their WiFi passes on multiple devices. Pre 2010, the norm was one device, usually a laptop. In 2012 Trustive observed a significant evolution in usage with an average of 3 devices per user, a pattern which has also been observed by some of our partners. In 2012, commuters travelled with smartphones (45%), laptops/notebooks (50%) and tablets (5%).

Usage pattern

There is strong interest from the OTT (Over The Top) companies such as Skype, Facebook, YouTube and others for viable mobile data and WiFi solutions. Some of these applications are banned by operators when you travel. Skype calls or video communications are possible via WiFi at very low costs, which is appropriate when you are far away. With the rise of WebRTC, which allows voice and video calling directly from browser to browser, another boost in traffic is a real possibility.

As people are becoming more and more addicted to mobile data (through their apps and social networks) and the concept of “Bring Your Own Device” grows in popularity, WiFi usage now reflects a real mix of business and leisure activities. Emails are just one aspect of a spectrum that now includes video streaming, social networks, online games, Skype conference calls, and now the uploading of photos and/or videos to share in real-time on the net, particularly during events.

The average length of a WiFi session in 2012 was around 50 minutes with an average exchange of 70MB per session.  On one side, Trustive witnessed the average Skype session lasting just 12 minutes, with an average data exchange of 11MB. On the other hand, WiFi usage in some of Trustive’s hotel venues, where video streaming is of course very popular, could easily register 300MB in just 10 minutes. In fact, Trustive’s hotel venues alone have seen a jump in the average data consumption per session between 2011 and 2012 of 68%.

At the most extreme end of the scale, Trustive has recorded WiFi sessions ranging from 2 to more than 7 hours, with a data exchange of 12 to 14GB per session. Such sessions were observed at premium Trustive hotspots (mainly hotels and conference centres) where location, high speed broadband, security and quality management are key. Whilst extreme by current standards, Trustive considers such sessions to be indicative of how the users’ growing appetite for data consumption will transform WiFi in the future.

Imagine the price of such 3G data sessions abroad!

During 2012, commuters downloaded an average of 60MB per session and uploaded an average of 10MB. However, the trend to share photos and/or videos with friends in real-time via social networks is changing this pattern already.

It is relatively easy to foresee the balance of traffic in the short to medium term, with serious increases in the uploading of data (due to the sharing of photos and videos during events for example); similar observations have been reported during the Super Bowl and the London Olympics. Trustive has great presence and traffic in Brazil and therefore expects to see serious growth in this region during the upcoming Football World Cup and Olympic games.

Lessons learned from 3G

Cellular networks offer seamless access, generally good coverage and handover.  However when it comes to low density or high density areas, users face issues such as lack of coverage or saturation of bandwidth.

In central London or central Paris, it is common for users to gravitate towards bars or cafés in order to take advantage of their WiFi access because the 3G network is saturated. In the countryside there is the EDGE signal but then users face the same issue.

In addition, commuters worry about their data plans. They have been briefed by domestic operators to conscientiously switch off their smartphones’ data roaming capabilities the moment they cross the border in order to avoid outrageous international data roaming prices and subsequently, the nasty surprise of an expensive invoice upon their return home.

Economic pressure is forcing commuters to travel more and further afield in order to find new customers. The shift towards smartphones, tablets and accessing data in the “cloud” implies a need for more bandwidth at a reasonable cost and budget control wherever the commuter may be.

The reality is that mobile costs are significant. A trip may combine costs for access via multiple devices, involve domestic and/or international mobile data plans, the purchase of WiFi day passes at the different venues and travel hubs visited, all of which will be charged at different rates and potentially in different currencies. On top of the associated costs, there are several barriers to the adoption of public WiFi hotspots, such as authentication procedures, discovery of available networks and security. One UK operator recently reported that only 20% of its users access the free public hotspots available to them.

WiFi growth and the associated challenges

According to Informa Telecoms and media, the number of WiFi hotspots in public areas is set to more than triple by 2015, to reach a predicted 5.8 million.

The abundance of WiFi hotspots should not in any way detract from the difficulty associated with accessing hotspots in Asia and Europe due to multiple portal designs in different languages and the local implementation and interpretation of standards.

Seamless access which simplifies the user experience through a single and secure login for multiple devices, cost and budget control are all clear requirements addressed to Trustive and to mobile operators, to be fulfilled through clear a roaming plan and simple tools to connect.

This is why Trustive considers roaming to be a true opportunity in the immediate future. Although there are 340 million roaming trips per year, the number of users that make use of international WiFi is in the region of a few hundred thousand. This constitutes a major missed monetization opportunity for the present WiFi ecosystem.

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Trustive’s WiFi network expands in Asia with the addition of 300 Sri Lankan hotspots

Posted by Trustive on March 13, 2012

Trustive customers travelling to Sri Lanka can now enjoy low-cost WiFi access at 300 premium venues, including Bandaranaike International Airport.

Trustive, a leading international WiFi access provider and No1 in Europe, announces a further expansion to its Asian network with the addition of 300 hotspots in Sri Lanka.

Trustive’s global WiFi network includes 300,000 WiFi hotspots and in Sri Lanka alone, business travellers can now benefit from Trustive’s premium WiFi coverage at Bandaranaike International Airport, some of Colombo’s most prestigious hotels (including the Hilton, Ceylon Continental, Grand Oriental and award winning Cinnamon LakeSide hotel) as well as at hotels, bars and restaurants, leisure facilities and other key sites across Sri Lanka. Trustive’s Sri Lankan coverage includes WiFi access in, among other cities, Colombo, Ampara, Kandy, Negombo & Vavuniya.

Elsewhere in Asia, Trustive is very pleased to be able to offer customers premium WiFi coverage at more than 120,000 WiFi hotspots in popular destinations such as South Korea, India, China, Hong Kong, Malaysia, Japan, Taiwan, Vietnam and Thailand.

Trustive’s standard WiFi passes are valid across Trustive’s entire WiFi hotspot network of 300,000 premium hotspots and offer customers real control over their budgets, with secure online payments & usage monitoring. In addition, Trustive offers a range of free WiFi software (for Windows, Mac, Asus Eee PC and Android) to detect and connect to Trustive hotspots as well as a free secure web browser for customers’ additional peace of mind. For up-to-date information about Trustive’s WiFi coverage, customers can consult Trustive’s online WiFi hotspot locator (www.trustive.com/hotspots/).

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Trustive announces a further expansion to its French WiFi footprint

Posted by Trustive on September 13, 2011

Europe’s No1 WiFi access provider’s latest expansion brings its total French footprint to 7,000+ premium WiFi hotspots

Trustive, a leading international WiFi access provider and No1 in Europe, announces a further expansion to its European footprint with the addition of significant hotspots across France. This expansion brings Trustive’s total French coverage to more than 7,000 premium WiFi hotspots.

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ WiFi hotspots in 130 countries and providing Trustive customers with seamless access to these locations (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process).

With this latest expansion to its international WiFi network, Trustive customers can now enjoy WiFi coverage at 20+ French airport locations (including Paris Orly and Paris Charles de Gaulle, Toulouse-Blagnac international airport, Lyon Bron & Lyon Saint Exupery international airports, Lille, Montpellier, Strasbourg and Toulon international airports to name but a few), almost 2000 hotels, gites and campsites as well as in key convention centres like Paris Expo, the Palais de Congres in Paris and in various locations around the town of Cannes, which is the home of the renowned Palais des Festival (home to popular events such as the International Cannes Film Festival, MIPIM and MIPTV).

For full details of Trustive’s WiFi hotspot coverage, please visit http://www.trustive.com/hotspots/

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Trustive welcomes WirelessG’s G-Connect customers onto its premium, international WiFi network

Posted by Trustive on July 28, 2011

Trustive, a leading worldwide mobile internet access provider and the No1 WiFi access provider in Europe, is very pleased to announce a partnership with the leading South African operator WirelessG. From this month, G-Connect customers can now roam across Trustive’s entire WiFi hotspot network, comprising 220,000 premium WiFi locations in 130+ countries.

Trustive offers travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 220,000+ premium WiFi hotspots in 130 countries. Trustive also works with operators wanting to create or extend an existing international portfolio by providing their customers with seamless, international WiFi access to Trustive’s premium network. Access can be achieved through a range of solutions, from semi-branded to fully white label services that can be integrated into an operator’s existing billing and CRM system, depending on each operator’s individual requirements.

WirelessG is one of the leading Wi-Fi providers in South Africa and has converged various networks, operators and platforms into a single revolutionary offering, G-Connect. G-Connect is a prepaid service, providing customers with a convenient way to connect to the Internet via 3G, Wi-Fi and ADSL. The service offers users a single username & password and prepaid wallet which can be used to connect via any of the three above-mentioned mediums.

Christian VanGhelder, Trustive’s managing director, welcomes Wireless G customers onto this premium WiFi network: “With 220,000 premium WiFi hotspots, including 46,000 hotels, 41,000 bars & restaurants, 1000 airports and thousands of other key locations all spread across Asia (118,000 hotspots), South America (2500 hotspots), Europe (90,000 hotspots) and beyond, we are confident that WirelessG’s G-Connect customers will soon be enjoying quick and easy WiFi access with Trustive, whatever their destination.”

“Our partnership with Trustive is a further enhancement to our value proposition, which is to offer reliable and high speed Internet services, backed up by a comprehensive and first rate network which ensures that our customers are able to connect anywhere, at any time” says Carel van der Merwe, CEO of WirelessG.

About Trustive

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 220,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.

If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/

About WirelessG

WirelessG was founded in 2002 and has since established itself as a leader and innovator in the South African broadband market. Being the first to offer a pioneering converged account – G-Connect – which offers out clients access to the Internet via 3G, Wi-Fi and ADSL, WirelessG is fast evolving into one of South Africa’s leading telecommunications enabling enterprises. For more information visit www.gconnect.co.za

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Trustive welcomes Sky Telecom Malta to its international network of premium WiFi hotspots

Posted by Trustive on July 11, 2011

Trustive, a leading worldwide mobile internet access provider and the No1 WiFi access provider in Europe, is very pleased to announce a partnership with the Sky Telecom Malta. From this month, Trustive customers can roam across Sky Telecom Malta’s entire Ozone WiFi hotspot network, which is spread across the three islands of Malta, Gozo and Comino.

Trustive offers travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 220,000 premium WiFi hotspots in 130 countries. This premium network includes 35,000 hotels, 38,500 bars & restaurants, 750 airports and thousands of other key locations all spread across Asia (118,000 hotspots), South America (2500 hotspots), Europe (90,000 hotspots) and beyond.

Sky Telecom Malta is a telecoms network operator providing specialist Wireless Broadband and Voice services to businesses in Malta. Sky now operates Ozone, Malta’s most widely spread WiFi hotspot network.

Christian VanGhelder, Trustive’s managing director, commented that “Trustive is always looking to extend its premium international WiFi hotspot network by partnering with quality operators all across the world. We are thrilled that Trustive customers will now be able to access these new Ozone hotspots and look forward to working with the Sky Telecom Malta team over the coming years.”

Sky Telecom CEO, John Dougall commented on the new venture with Trustive. “We are very pleased to be working so closely with Trustive. We have made a substantial investment into our new Ozone WiFi network for Malta and we are confident that our relationship with Trustive will greatly extend the reach of this network. We will continue to grow our network and the relationship we have started with Trustive.”

For full details of Trustive’s WiFi hotspot coverage, please visit http://www.trustive.com/hotspots/

 
About Trustive
Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 220,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.
If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/
 
 
About Sky Telecom Malta / Ozone
Sky Telecom Ltd is a specialist Telecoms Operator in Malta. With several years of experience in IT and Telecommunications, Sky developed and now operates its own high speed Wireless Broadband infrastructure across the country. It’s most recent network roll-out ozone is a WiFi hotspot network, providing high speed mobile Internet access around Malta. Both have been a major success. For more information on Ozone in Malta, please visit www.ozonenetwork.com

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Trustive’s online WiFi hotspot and 3G coverage directory gets a makeover! See the results exclusively on www.trustive.com

Posted by Trustive on July 22, 2010

Trustive's new WiFi hotspot & 3G coverage directoryTrustive’s online WiFi hotspot and 3G coverage directory recently received an exciting makeover and is now packed with extra features designed to help customers plan than mobile internet usage, and in particular their WiFi usage, in advance.

Trustive’s strategy has long been to provide seamless mobile internet access to travellers and an integral part of this strategy has been providing customers with up-to-date information about Trustive’s WiFi hotspot and 3G network so that customers can plan their journeys and WiFi usage in advance and in confidence. Recently the subject of an exciting makeover, Trustive’s WiFi hotspot and 3G coverage directory is now looking better than ever and it’s available exclusively on www.trustive.com

In the beginning, Trustive’s WiFi hotspot data was presented in a simple list format but in October 2007, Trustive launched an innovative new hotspot locator that enabled customers to immediately see the locations of all Trustive hotspots near to a given address or postcode or pinpoint the location of a specific Trustive hotspot on a map. Then, earlier this year, Trustive’s hotspot locator tool received a much needed makeover in order to give customers even greater visibility of and information about Trustive’s international WiFi and 3G networks. This was achieved by enlarging the GoogleTM Map display area as well as by providing customers’ results in a scrolling list format for ease of reference. WiFi search results can be filtered by hotspot location type (airport, hotel, bar/restaurant, marina, campsite etc.) and chain (Hilton, Radisson, Best Western, McDonalds, Starbucks etc.) and then printed off or exported for use with GPS devices such as Tomtom, Navman, Garmin and Navigon.

Trustive’s WiFi hotspot network currently includes 140,000 WiFi hotspots in 110 countries and Trustive works closely with all its partners to ensure that its hotspot database is kept constantly up-to-date; in practical terms this means an average of at least 2 or 3 database updates per week. That’s why Trustive does not share its WiFi hotspot data with any independent WiFi hotspot directory websites; instead the data is presented exclusively on www.trustive.com.

Trustive customers can also access the official WiFi hotspot and 3G coverage directory by clicking on the corresponding links on MyHotspotter for Windows, MyHotspotter for Android (Google Phone) or Easy WiFi (Trustive’s WiFi connection software for iPhone, iPod Touch and iPad).

For more information about Trustive or to visit Trustive’s WiFi hotspot and 3G coverage directory, please visit: http://www.trustive.com

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Shock mobile internet bill of 31,500GBP for 1 British holidaymaker!

Posted by Trustive on April 21, 2010

31,500GBP in international mobile internet (data) roaming charges – that’s what one British holidaymaker faced paying upon his return home from his relaxing holiday in Portugal!

Mr Dobsyn had used his Vodafone data card to download one episode of Prison Break and a couple of songs and thought that the resulting bill was a joke! It seems that despite being an IT worker, Mr Dobsyn – like many 3G customers – was unaware of the excessive charges levied by mobile operators for international data roaming. This case took place in early 2009 and so thankfully the EU legislation that came into force in July last year is protecting mobile internet users by forcing mobile operators to cap data roaming usage at 50 Euros. 50 Euros is a limit that can be quickly reached, especially when you use 3G services, and so Trustive highly recommends using WiFi wherever possible.

WiFi is far cheaper, faster and easier than 3G and with Trustive’s wide range of prepaid and subscription WiFi access accounts, there are no hidden charges, and more importantly for Mr Dobsyn, no download quotas!

Visit www.trustive.com for more information about Trustive’s low-cost WiFi service.

If you’d like to read the original article please go to: http://www.dailymail.co.uk/news/article-1031630/Holidaymaker-charged-31-500-downloading-episode-favourite-TV-Portugal.html

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