Trustive’s Blog

News from a leading, international WiFi hotspot access provider

Posts Tagged ‘WiFi network’

Trustive joins the Wireless Broadband Alliance

Posted by Trustive on September 29, 2011

Wireless Broadband Alliance, an advocate for seamless WiFi access for users

A bastion of seamless WiFi solutions, it was only a matter of time before Trustive joined forces with the renowned Wireless Broadband Alliance!

Trustive, a leading international WiFi access provider and No1 in Europe, is very pleased to be able to confirm that it joined the Wireless Broadband Alliance (WBA) this summer. Established in 2003 by a group of visionary telecom operators, the WBA seeks to engage its members in order to enable a seamless WiFi experience with the benefit of the end-user in mind; a goal that resonates closely with that of Trustive.

After more than 5 years in the WiFi business and the successfully creation of a vast global network of 300,000 WiFi hotspots spread across 130 countries, Trustive’s decision to now join the WBA may come as a surprise to some. However, Trustive appreciates the growing importance of WiFi and thus of collaborative organisations like the WBA in maintaining standards for end-users.

Why is WiFi growing in importance?

Over the last 10 years, travellers have become telecoms experts in their own right thanks to the proliferation and growing affordability of revolutionary new devices (smartphones, tablets, netbooks etc.) and the demand for bandwidth to sustain these customers’ expectations is way above and beyond that required by traditional mobile phone customers.

The smartphone and tablet users’ desire to continue their ‘online lifestyle’ (stream TV, videos or digital radio) whilst on the move means that everyone is quickly becoming experts at comparing WiFi and 3G services, understanding the associated costs and the implications in terms of speed and quality of service. Shunning their domestic mobile operators, travellers are happy to exploit new technologies (VoIP, IM) and embrace independent WiFi service providers, like Trustive, as an integral part of their mobile internet access portfolio in order to save costs.

WiFi may be hot again, but seamless access is essential!

Customers may appreciate that WiFi is faster and cheaper than 3G, but ease of access remains essential in order to ensure a good end-user experience and retain customer loyalty. Trustive has always worked and will continue to work to provide a secure infrastructure and seamless WiFi experience that travellers can rely on. This has been primarily achieved by using the latest technology to establish secure interconnections with Trustive’s 80+ operator partners, thereby creating a unified, global network of premium WiFi hotspots to which Trustive customers can have seamless access. Seamless connectivity is achieved using Trustive’s WiFi software (available for multiple platforms) that detects and automates access to Trustive’s WiFi hotspots.

WiFi as a viable 3G data offload solution for mobile operators

In response to the growing number of bandwidth greedy devices/customers, mobile operators are facing harsh choices – raising large quantities of capital with little or no guaranteed return in the short to medium term, raising retail prices and/or limiting customer bandwidth allowances, none of which would be popular with customers or shareholders. There is no escaping the wave of new devices scheduled for release over the coming months and years, nor the enthusiasm of the ‘net generation’ for their ‘online lifestyle’. Juggling the need for reliable, high quality, high-speed mobile internet access against the cost of providing such a service is therefore to be the key task for mobile operators. However there is another, remarkably low-cost solution available that has been largely overlooked up until now; namely to offload 3G data traffic onto WiFi networks.

Trustive has had the privilege of working with many national and international operators in order to offer them viable roaming and 3G data offload solutions that are tailored to their individual requirements and can be integrated directly into their existing billing and CRM systems.

Christian VanGhelder, Trustive’s managing director, summed up Trustive’s hopes for this new partnership “Like the WBA, Trustive has always been an advocate for the end-user, for a seamless WiFi service that is high-speed, high-quality, reliable and reasonably priced. We’ve endeavoured to educate our users in the pitfalls of excessive 3G usage abroad and to provide customers with the tools to manage their WiFi usage effectively (WiFi software to guarantee seamless access, online account management tools for budget control, a secure web browser to provide additional security when required etc.). It was therefore only a matter of time before Trustive joined the WBA and we now look forward to many happy years working together to achieve this common goal.”

About Trustive

Trustive gives travellers comprehensive WiFi coverage by combining the hotspot locations of more than 80+ leading WiFi operators into one unified, global network of 300,000+ WiFi hotspots in 130 countries and allowing Trustive customers access to these locations through a single click (single username and password plus a range of WiFi software for both computers and smartphones that automate the log in process). For more information about Trustive’s range of mobile internet access services or to consult Trustive’s online coverage directory, please visit www.trustive.com.

If you are an operator, interested in joining or using Trustive’s world-class WiFi network, please visit: http://www.trustive.com/operators/

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The beginning of the end for unlimited data plans!

Posted by Trustive on July 12, 2010

As expected, unlimited data plans are starting to be withdrawn from the market, with both AT&T and 02 announcing the end of such plans and the introduction of strict caps on data usage. Other mobile carriers like Verizon have also announced that tiered pricing is on the cards for their customers.

Apple have been quoted as stating that 98% of smartphone users consume less than 2GB of data per month, but with the arrival of the iPad, this is certain to change…. The iPad has a huge range of multimedia books, graphically complex games and impressive video streaming capabilities, not to mention the App Store with its range of 200,000 applications. The iPad is marketed specifically as a versatile and mobile online device and capping data usage will therefore hit the innate usability and portability of this device hard.

No-one in the industry wants customers to exceed their data usage limits and incur heavy charges. App developers are therefore starting to review their applications to make them lighter and mobile carriers are pushing WiFi to their customers.  Trustive has been working with mobile carriers like Vodafone SFR, Telefonica and Swisscom for many years in order to offload their customers’ data usage onto Trustive’s premium WiFi hotspot network; a network which includes 140,000 premium WiFi hotspots in 110 countries worldwide.

Click here to visit Trustive’s coverage directory or click here to watch the BBC Click video report “Mobile networks scrap unlimited data plans for smartphones”

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The biggest worldwide wireless broadband service is deployed from Europe – Trustive’s WiFi network grows to 140,000 premium locations in 70+ countries!

Posted by Trustive on May 4, 2010

London based Trustive has long aimed to unify local WiFi hotspot networks (airports, hotels, bars etc.) under one brand in order to save travellers from having to register and input their credit card details each and every time they want to connect to a different WiFi hotspot. With a Trustive pass, travellers can roam freely across a comprehensive network of hotspots, taking their credit with them wherever they go. In the face of stiff competition from big operators, this approach may have seemed risky.

However WiFi has now become so widespread, with hotspots cropping up in ever more places, that its availability is now expected in many locations, thereby encouraging users to rely on WiFi for a range of new and exciting tasks. As such, providing a reliable, high-speed WiFi access service has become a necessity for hotels, restaurants and bars, airports, leisure centres and campsites, train stations, at home and even in planes. Trustive’s WiFi network has grown in parallel, from 3000 hotspots in 2003 to an incredible 140,000 premium locations in 70+ countries worldwide, making it the No1 WiFi access provider in Europe and probably the largest in the world too.

The spread of WiFi, the improvements in technology (devices) as well as the speed of transmission all combine now to facilitate real multimedia usage. Users are no longer content just to consult their e-mails and the odd website. We use IM (instant messaging) VoIP services to keep communication costs down in countries where this is permitted. We watch YouTube videos and consult Google. We connect to Facebook, Twitter, LinkedIn and/or any of the other networking sites where we need to be seen.

For the past 7 years, Trustive has followed this evolution establishing relationships with most of the key actors and big operators like Telefonica, BT Openzone, Swisscom, SFR, KPN, Golden Telecom, China Telecom (etc.) in order to be able to offer coverage in 70+ countries via 140,000 premium WiFi hotspot locations (hotels chains, restaurants, bars, airports, train stations, conference centres, marinas, car rentals). If you travel around China, Hong Kong, Australia, Taiwan, Argentina or if you go to Moscow, St Petersburg, Cape Town or anywhere in Europe, having high-speed access is now completely feasible, without the need to worry about the associated cost upon your return home because billing is simple with online account monitoring (in real-time, 24/7) and no hidden costs.

To help customers, Trustive also provides free WiFi software that detects and automatically identifies Trustive hotspots and logs the customer in with just one click. The customer can also access the secure web browser via the WiFi software if required.

Over recent years, the economy has seen the collapse of large corporate structures and a shift in favour of smaller organisations. A “nomadic” population has appeared, freed from the restraints of traditional structures (offices, meeting rooms) they are conducting business in bars, restaurants and hotels, which are cheaper and much more flexible. Trustive’s 2009 customer survey results (which represent the opinion of Trustive’s customer base of 8000+ frequent travellers) confirm that Internet access in these locations is a key, deciding factor and users are now basing their travel decisions on the availability (or not) of WiFi.

Trustive’s aim remains primarily to form partnerships that will enable the new “nomads”, who travel for business and leisure, to log in with a minimum of security and a maximum of freedom, whilst respecting the prevailing legislation.

Trustive will continue to expand in areas such as Japan, Korea, Singapore and Latin America by joining forces with innovative companies in order to guarantee the provision of a secure, seamless and high-speed service with clear cost control for the user. It is highly probable that Trustive will integrate other technologies into its offering to complement its WiFi service. International 3G services remain a “back-up” solution, for limited access in case of an emergency. We should remember that it is highly recommend to deactivate the “international data roaming” service option on the iPhone before leaving your home country and that the 50 Euros maximum usage limit and service cut off on international roaming fees that was imposed on mobile operators by the European Union in 2009, is quickly reached when you travel abroad and connect using your smartphone or 3G dongle.

WiFi will remain a key part of mobile internet for a long time to come, especially as soon as users pass the border or want to do more than just check their e-mails.  Recently, the Netbook, iPhone, iPod Touch, Google phone & now the iPad have all confirmed this trend. So before travelling, for business or leisure, remember “regardless of the device you use, the important thing is to get connected!”

London based Trustive has long aimed to unify local WiFi hotspot networks (airports, hotels, bars etc.) under one brand in order to save travellers from having to register and input their credit card details each and every time they want to connect to a different WiFi hotspot. With a Trustive pass, travellers can roam freely across a comprehensive network of hotspots, taking their credit with them wherever they go. In the face of stiff competition from big operators, this approach may have seemed risky.

However WiFi has now become so widespread, with hotspots cropping up in ever more places, that its availability is now expected in many locations, thereby encouraging users to rely on WiFi for a range of new and exciting tasks. As such, providing a reliable, high-speed WiFi access service has become a necessity for hotels, restaurants and bars, airports, leisure centres and campsites, train stations, at home and even in planes. Trustive’s WiFi network has grown in parallel, from 3000 hotspots in 2003 to an incredible 140,000 premium locations in 70+ countries worldwide, making it the No1 WiFi access provider in Europe and probably the largest in the world too.

The spread of WiFi, the improvements in technology (devices) as well as the speed of transmission all combine now to facilitate real multimedia usage. Users are no longer content just to consult their e-mails and the odd website. We use IM (instant messaging) VoIP services to keep communication costs down in countries where this is permitted. We watch YouTube videos and consult Google. We connect to Facebook, Twitter, LinkedIn and/or any of the other networking sites where we need to be seen.

For the past 7 years, Trustive has followed this evolution establishing relationships with most of the key actors and big operators like Telefonica, BT Openzone, Swisscom, SFR, KPN, Golden Telecom, China Telecom (etc.) in order to be able to offer coverage in 70+ countries via 140,000 premium WiFi hotspot locations (hotels chains, restaurants, bars, airports, train stations, conference centres, marinas, car rentals). If you travel around China, Hong Kong, Australia, Taiwan, Argentina or if you go to Moscow, St Petersburg, Cape Town or anywhere in Europe, having high-speed access is now completely feasible, without the need to worry about the associated cost upon your return home because billing is simple with online account monitoring (in real-time, 24/7) and no hidden costs.

To help customers, Trustive also provides free WiFi software that detects and automatically identifies Trustive hotspots and logs the customer in with just one click. The customer can also access the secure web browser via the WiFi software if required.

Over recent years, the economy has seen the collapse of large corporate structures and a shift in favour of smaller organisations. A “nomadic” population has appeared, freed from the restraints of traditional structures (offices, meeting rooms) they are conducting business in bars, restaurants and hotels, which are cheaper and much more flexible. Trustive’s 2009 customer survey results (which represent the opinion of Trustive’s customer base of 8000+ frequent travellers) confirm that Internet access in these locations is a key, deciding factor and users are now basing their travel decisions on the availability (or not) of WiFi.

Trustive’s aim remains primarily to form partnerships that will enable the new “nomads”, who travel for business and leisure, to log in with a minimum of security and a maximum of freedom, whilst respecting the prevailing legislation.

Trustive will continue to expand in areas such as Japan, Korea, Singapore and Latin America by joining forces with innovative companies in order to guarantee the provision of a secure, seamless and high-speed service with clear cost control for the user. It is highly probable that Trustive will integrate other technologies into its offering to complement its WiFi service. International 3G services remain a “back-up” solution, for limited access in case of an emergency. We should remember that it is highly recommend to deactivate the “international data roaming” service option on the iPhone before leaving your home country and that the 50 Euros maximum usage limit and service cut off on international roaming fees that was imposed on mobile operators by the European Union in 2009, is quickly reached when you travel abroad and connect using your smartphone or 3G dongle.

WiFi will remain a key part of mobile internet for a long time to come, especially as soon as users pass the border or want to do more than just check their e-mails.  Recently, the Netbook, iPhone, iPod Touch, Google phone & now the iPad have all confirmed this trend. So before travelling, for business or leisure, remember “regardless of the device you use, the important thing is to get connected!”

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