Trustive’s Enhanced WiFi Security Feature Will Soon Bring Peace of Mind to WiFi Customers

As the availability and usage of WiFi services grows year on year, so does the number and type of security threats associated with customers using WiFi networks for both personal and professional purposes. In order to protect its customers WiFi sessions from this threat, Trustive is developing an ‘Enhanced WiFi Security’ feature, which will be launched in May 2009.

WiFi security threats can take many forms, including the setting up rogue hotspots for the purpose of stealing sensitive, personal data of anyone who uses them carelessly.  With the growth in the number and nature of online services, such as e-banking, e-mailing (professional and personal) and online shopping to name but a few, it is essential that WiFi users are educated about the potential risks and strive to protect themselves wherever and whenever possible.

To assist customers, Trustive is developing an Enhanced WiFi Security feature, which is based on Cisco infrastructure and will soon be included as a standard feature in all Trustive WiFi access packages. It is a web encryption system that will encrypt the customer’s internet surfing access whilst they are connected to public WiFi hotspots, thereby offering exactly the same level of protection as if a user was logged in on his home network.

About Trustive
For more information refer to: http://www.trustive.com

Trustive reaches out to customers by joining social networking sites such as Facebook, MySpace & Twitter.

Trustive, a leading international WiFi hotspot access provider and currently number 1 in  Europe, is very proud to be able to announce the official launch of its online presence on the popular social networking sites Facebook and MySpace as well as on the micro-blogging website Twitter.  This launch of a Trustive Facebook page, MySpace group and Twitter profile comes on the back of a strong campaign by Trustive over recent months to improve its online presence and its ability to interact with customers on their terms and within domains that are already loved by and familiar to them.

Trustive gives travellers extensive WiFi coverage by combining WiFi hotspot locations in 65+ countries into one unified, global network of more than 90,000 WiFi hotspots and allowing Trustive customers access to these locations through a single click (single username and password plus a WiFi client that automates the log in process).  Trustive wants to enhance its relationship with its thousands of customers by creating an interactive community in which customers are actively encouraged to contact Trustive, provide feedback, share with their friends and follow Trustive news bulletins so that they can be kept informed about the exciting developments that Trustive is working on in order to improve their WiFi access service. Improvements in WiFi coverage, the release of new WiFi clients, as well as the development of additional features such as the Enhanced WiFi security feature that will be launched next month are all of interest to customers and will impact greatly on the usability of Trustive’s WiFi service.

“Trustive understands the need to stay connected when travelling and more importantly to use WiFi access wherever possible because it is far cheaper, faster and easier than 3G” said Caroline Berry, Trustive’s Sales and Marketing Director. “Trustive is now aiming to bring this message to its customers using tools that are already fully integrated parts of their daily lives and to foster a mutually beneficial relationship that enables customers to fully benefit from the advantages of WiFi and Trustive’s high-speed but low-cost service as well as giving Trustive valuable feedback directly from its greatest asset: its customers.”

Trustive has spent the last 5 years investing in and developing its WiFi hotspot network. Today, this coverage extends across 90,000 WiFi hotspots in 65 countries worldwide. Trustive provides WiFi access in: internet cafés, convention centres, hotels, camp sites, attractions, marinas, golf courses, ferry boats/cruise ships, stadiums/sport venues, libraries, theatres, hospitals, car dealerships, phone booths, bus/train stations, stores/shopping centres, airports, leisure facilities, bar and restaurants, airport lounges, outdoor/city-wide locations, parks and petrol stations. The variety of Trustive access packages, including both pre-paid and monthly subscriptions, combined with a ‘per second’ billing system make Trustive a reliable, affordable and flexible choice for both occasional and frequent users alike.

About Trustive
For more information refer to: http://www.trustive.com
Facebook page: http://www.facebook.com/pages/Trustive/72700014407?ref=mf
MySpace group: http://groups.myspace.com/trustive
Twitter profile: http://twitter.com/Trustive

Trustive teams up with Stoke Inc

What an exciting partnership!?!

Together with Stoke, Trustive plans to research ways to enable mobile broadband operators to off-set data traffic in order to provide them with significant savings and hopefully incremental revenue streams.  With mobile operators struggling to cope with the recent surge in data traffic, this  research project could not have come at a better time and I’m sure that the results will make interesting reading!

Read the full press release here in English or French